Euro Shop Exhibition Dusseldorf

One key event on the display systems calendar was earlier this year at the Euroshop Trade Fair in Dusseldorf, Germany. Companies from all over the world came together to show off their innovations and concepts in the world of product placement.

If you were prepared to walk around all the 20+ halls which make up Messe, you could find a display system for pretty much any application.

Orchard were over there for 3 days helping out the lads at Tecnostyl who had a prime spot display stand right in the entrance to one of the main halls.

Quite a noticeable proportion of the weird and wonderful creations people had devised involved 3D in one form or another.

Depth perspective when presenting products on screen or virtually seems to be the in-thing; providing a novelty factor which draws a crowd if nothing else. I guess the whole point is to get people looking at your product, 3D makes that almost too easy.

Failing 3D, good old fashioned illumination is always a crowd-pleaser. LED poster displays were pretty much everywhere and you had to admit they were effective - guiding your eyes and telling a story at the same time.

Even though none were like the artistic light boxes used for photography or tracing they still pack a visual punch with colourful printed acetate graphics.