Retail Display Sense

Having the space to spread your products far and wide can quite often produce excellent results in the retail world. Creating an airy sense of space and freedom. Making your customers feel less likely to get cornered by an employee.

In most shops however, this luxury of space is often at a premium. Having good retail display stands help to ensure you don't clutter your shop unnecessarily - displaying products in a clean, clear and efficient way can make all the difference when you are short on floor space. Magazine display towers and display racking with Italian styling and practical design is a good place to start. Check out http://awards.designweek.co.uk for some great inspiration.

Keeping the wheels turning

The British Grad Prix is one of the most iconic events on the F1 racing calendar. The historic track is brilliant for drivers and with most teams based in the UK it's also the 'home' Grand Prix for many of the teams.

With the huge logistical challenge in setting up the UK Grand Prix at Silverstone, its a small wonder the whole country doesn't grind to a halt in order to make it happen. 12 teams, each with an army of people and equipment all of which need on site catering and facilities. The world's media descend on Silverstone with a vengeance combined with a crowd expected to exceed 400,000 over the course of the race weekend.

The cleaning and catering effort in itself is epic let alone all the fixtures, fitting and equipment required to make the Grand Prix machine run smoothly. The only way you can be assured of a seamless race weekend is if people have the information they need the moment they need it. This is no more apparent than in the world of TV media and race commentary.

For instance take these presentation pedestals designed to get information to the commentators without interrupting them. Not only do they look the part in the glitzy world of F1 but they are highly practical.

Display stands like these and many others used all around the Silverstone site provide a vital way to get information across in the most effective way. From sponsor billboards to leaflet holders for menus, promotional material or free maps.

Visual Stunner

Shine on

The big lights of Vegas are one of the many tried and tested mechanisms which draw crowds in droves.

Replicating this in your own restaurant of bar may be a little impractical but you can certainly go some way towards packing a visual punch for the all important first impression. After all it can make the difference between fine wines being poured in your bar or the next bar, so why not.




Back-lit menu boards provide great interaction with potential customers; catching their attention and drawing them in with vivid colors and approachable information display stands.

Italian design ensures they also look great in daylight. The easy-open acrylic frame makes it simple to swap the artwork and as LED back-lit display frames run on low voltage it makes them both efficient and safe.

Euro Shop Exhibition Dusseldorf

One key event on the display systems calendar was earlier this year at the Euroshop Trade Fair in Dusseldorf, Germany. Companies from all over the world came together to show off their innovations and concepts in the world of product placement.

If you were prepared to walk around all the 20+ halls which make up Messe, you could find a display system for pretty much any application.

Orchard were over there for 3 days helping out the lads at Tecnostyl who had a prime spot display stand right in the entrance to one of the main halls.

Quite a noticeable proportion of the weird and wonderful creations people had devised involved 3D in one form or another.

Depth perspective when presenting products on screen or virtually seems to be the in-thing; providing a novelty factor which draws a crowd if nothing else. I guess the whole point is to get people looking at your product, 3D makes that almost too easy.

Failing 3D, good old fashioned illumination is always a crowd-pleaser. LED poster displays were pretty much everywhere and you had to admit they were effective - guiding your eyes and telling a story at the same time.

Even though none were like the artistic light boxes used for photography or tracing they still pack a visual punch with colourful printed acetate graphics.