Friday, 8 July 2011

Keeping the wheels turning

The British Grad Prix is one of the most iconic events on the F1 racing calendar. The historic track is brilliant for drivers and with most teams based in the UK it's also the 'home' Grand Prix for many of the teams.

With the huge logistical challenge in setting up the UK Grand Prix at Silverstone, its a small wonder the whole country doesn't grind to a halt in order to make it happen. 12 teams, each with an army of people and equipment all of which need on site catering and facilities. The world's media descend on Silverstone with a vengeance combined with a crowd expected to exceed 400,000 over the course of the race weekend.

The cleaning and catering effort in itself is epic let alone all the fixtures, fitting and equipment required to make the Grand Prix machine run smoothly. The only way you can be assured of a seamless race weekend is if people have the information they need the moment they need it. This is no more apparent than in the world of TV media and race commentary.

For instance take these presentation pedestals designed to get information to the commentators without interrupting them. Not only do they look the part in the glitzy world of F1 but they are highly practical.

Display stands like these and many others used all around the Silverstone site provide a vital way to get information across in the most effective way. From sponsor billboards to leaflet holders for menus, promotional material or free maps.



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