Orchard New Website

Every 18 months or so we like to give our website a good old facelift, but this year we decided to pull out the stops and completely revamp it from the ground up. 

We were focused on providing a better user experience - giving people the information they wanted right when they wanted it. With such a diverse product range of drawing equipment, paper storage systems and light boxes the challenge of producing all the extra content was immense. 

We hope that you like the results as the new Orchard website is by far the most comprehensive insight into what we do and a great ambassador for the Orchard brand (which from an in-house production you'd hope so!)

CHECK OUT TheBigOrchard.com

Make sure you'll following us on all the usual channels too for all the latest chat:

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Wakefield Art Culture

WAKEFIELD CULTURE 

(historically an oxymoron)

Don't get me wrong, Wakefield has always been nice enough; sat in the heart of Yorkshire, surrounded by mining towns and countryside. Despite all that, it has always been the case that when someone asks where I'm from, I say 'Leeds'. Not just because most of the country knows where Leeds is, but because Wakefield has always been in its shadow, with nothing particularly to put it on the map.

However, in recent years the 'generic northern town (actually a city)' brush it has been tarnished with, has started to be shaken. The Hepworth Gallery, built in tribute to the world famous sculptor Barbra Hepworth, has made art and design enthusiasts all over the country stand up and take notice, with impressive foot-fall since it was opened over a year ago.

Yorkshire Sculpture Park

In turn the Yorkshire Sculpture Park (just outside Wakefield) has also seen renewed interest. The Park has always been well renowned for showcasing the county's best modern sculptors with inside and outside exhibitions. Championing Hepworth pieces has always been natural for the YSP, with a large collection of it's own.

At Orchard, we have been lucky. Situated where we are, if it wasn't for a few trees and a Homebase, we would be able to see the Hepworth in all it's glory from our office window.

Why not tie your visit to the Hepworth in with a quick coffee at Orchard. 

We can talk you through and demo any of our drawing boards, paper storage systems, light boxes or retail display equipment. We'll let you park here with only a 5 minute stroll down to the Hepworth! Perfect for a cultured day out in Wakefield .... near Leeds.

Predicting your customers.

Being one step in front of your customers - knowing what they want before they know it themselves has to be the holy grail of retailing.

Systems have been developed which gather the information which when used correctly can second guess your customer and make the most out of  a shopping opportunity.

Store cards build comprehensive picture of shopping habit. When coupled with face recognition software customers can be targeted with tailored adverts and promotions in harmony with past purchases. For some time now online adverts have been using this technique - bespoke adverts based on sites previously visited.

Although there is an obvious Big-Brother-Is-Watching issue with techniques like this, most people don't particularly like advertising. If they must be advertised at then making the adds relevant is surely a good thing for both the customer and retailer.

To make the most out of a retail display, eye tracking software has been developed to actually monitor where a customer fixes their gaze and how they visually interact with display stands and adverts.